The Sales Manager position at David Lloyd Clubs plays a vital role in the club’s growth and community engagement. As the face of the brand, a Sales Manager is responsible for driving membership sales, leading the sales team, building relationships with local communities, and ensuring an exceptional member experience. The job requires strong leadership, sales strategy, and people management skills.
Job Description: The Sales Manager is accountable for achieving monthly membership targets, implementing outreach and promotional campaigns, coaching and developing the sales team, and collaborating with the General Manager to grow the club’s presence. You will work closely with marketing and fitness teams to deliver on KPIs and maintain high levels of customer satisfaction.
Salary Expectations: The typical salary for a Sales Manager at David Lloyd Clubs ranges between £28,000 to £35,000 per year, with performance-related bonuses that can significantly boost annual earnings.
Top 20 David Lloyd Clubs Sales Manager Interview Questions and Answers
1. Can you describe your previous sales experience? Answer: “I have over five years of experience in sales, including two in a managerial role. I consistently exceeded membership sales targets and led a team that achieved a 25% year-over-year growth.”
2. What do you know about David Lloyd Clubs? Answer: “David Lloyd Clubs is a premier health, fitness, and racquets group with a reputation for providing premium wellness experiences. It combines state-of-the-art facilities with a strong community focus.”
3. Why do you want to work as a Sales Manager here? Answer: “I admire your commitment to member wellbeing and your growth strategy. I see a great fit between your values and my background in relationship-driven sales.”
4. How do you handle objections from potential members? Answer: “I listen actively, empathize, and present the value proposition. I turn objections into opportunities to educate and build trust.”
5. Describe a time you exceeded a sales target. Answer: “Last quarter, I introduced a referral incentive that led to a 30% increase in new memberships, exceeding our goal by 15%.”
6. How do you motivate a sales team? Answer: “I use a mix of individual recognition, team challenges, and regular coaching sessions. I align goals with personal ambitions to boost drive.”
7. What would you do in your first 30 days on the job? Answer: “I’d assess current strategies, meet the team, understand club dynamics, and create an actionable plan to hit targets.”
8. How do you manage underperforming team members? Answer: “I start with a private conversation to understand challenges, then create a performance improvement plan with support and milestones.”
9. How do you balance selling with customer service? Answer: “By ensuring sales come from genuine relationships and a deep understanding of member needs, which enhances long-term retention.”
10. What CRM tools have you used? Answer: “I’ve used Salesforce, HubSpot, and club-specific systems like ClubWise to track leads, manage pipelines, and report KPIs.”
11. How do you handle high-pressure targets? Answer: “I break down targets into daily goals, track progress, adjust strategies quickly, and keep the team focused with energy and purpose.”
12. What outreach strategies have you used? Answer: “Community events, partnerships with local businesses, social media campaigns, and personalized follow-up emails have worked well for me.”
13. How would you describe your leadership style? Answer: “Supportive and data-driven. I empower my team while holding everyone accountable to shared goals.”
14. How do you ensure a new member has a positive onboarding experience? Answer: “I coordinate with the fitness and customer service teams to ensure a smooth tour, welcome session, and quick answers to their questions.”
15. What KPIs do you prioritize as a Sales Manager? Answer: “Lead conversion rate, membership retention, outreach success rate, and team performance metrics.”
16. Describe a successful team initiative you’ve led. Answer: “I launched a ‘Wellness Week’ campaign involving local influencers, boosting foot traffic by 40% and securing 50+ new leads.”
17. How do you stay up to date with fitness industry trends? Answer: “I subscribe to fitness business journals, attend industry expos, and engage with thought leaders on LinkedIn.”
18. How do you tailor your sales approach to different customer types? Answer: “I adjust based on personality and lifestyle—some respond better to fitness benefits, others to family or social features.”
19. What would you do if your team missed the monthly target? Answer: “Conduct a review, identify bottlenecks, re-strategize, and implement daily check-ins to course-correct quickly.”
20. How would you define success in this role? Answer: “Consistent achievement of targets, high member satisfaction, strong team morale, and contribution to club growth.”
Final Thoughts and Interview Coaching Tips
Securing a Sales Manager role at David Lloyd Clubs means demonstrating both leadership and a genuine passion for health and fitness. Prepare by practicing responses that reflect your achievements and values. Be confident, do your research, and show how you can bring value to the brand.
Interview Tips:
Good luck—you’ve got this!
