As online grocery shopping becomes more essential to modern life, the role of a Morrisons Customer Assistant – Online has grown significantly. These team members are responsible for picking and packing customers’ online orders with accuracy, efficiency, and care. They ensure customers receive fresh produce, correctly packed goods, and timely deliveries that uphold Morrisons’ high customer service standards.
This role typically involves early morning shifts, attention to detail, and the ability to work both independently and as part of a team. Salaries for a Customer Assistant – Online generally start around £11.44 per hour (as of 2025), with potential for holiday pay and staff discounts. While it’s an entry-level role, it’s a fantastic opportunity to grow within one of the UK’s leading supermarket chains.
Below are 20 of the most common interview questions asked for this position — complete with example answers to help you prepare with confidence.
Why do you want to work as a Customer Assistant – Online at Morrisons?
Answer: I enjoy working in a fast-paced environment and take pride in being organized and efficient. Morrisons’ reputation for quality and service aligns with my values, and I’d like to be part of a team that contributes to delivering an excellent experience for online customers.
What do you know about Morrisons?
Answer: Morrisons is one of the UK’s largest supermarket chains with a strong commitment to fresh food, local sourcing, and excellent customer service. I’m particularly impressed by your emphasis on sustainability and innovation in online grocery services.
How would you ensure customer orders are picked accurately?
Answer: I’d double-check product codes, ensure the correct quantity and quality, and follow the picking guidelines. If a substitution is necessary, I’d choose the closest possible alternative and make sure it’s something I’d personally be happy to receive.
How do you handle early morning shifts?
Answer: I’m a morning person and understand that online orders need to be ready early. I plan my evening routine to ensure I get enough rest and always allow extra time to arrive punctually for early starts.
Tell me about a time you worked under pressure.
Answer: In my previous retail job during a holiday rush, we were understaffed. I prioritized tasks, stayed calm, and supported teammates to meet deadlines. We completed all orders on time without sacrificing quality.
How do you handle repetitive tasks?
Answer: I find satisfaction in routine tasks and focus on maintaining consistency and accuracy. I also set small goals or time challenges to keep myself motivated throughout my shift.
What would you do if you couldn’t find an item on the shelf?
Answer: I’d check nearby sections, confirm the product code, and if still unavailable, follow the substitution policy or alert a supervisor for guidance.
How do you manage your time during a picking shift?
Answer: I track my progress against the expected rate, stay focused, and minimize distractions. I also group similar items to reduce walking time and improve efficiency.
What would you do if a customer approached you in-store during your picking shift?
Answer: I’d politely assist them or direct them to a colleague or department if I’m unable to help. Good customer service is still a priority, even when I’m focused on online orders.
Describe a time you worked as part of a team.
Answer: While volunteering at a food bank, we coordinated food sorting and packing. We divided tasks efficiently, communicated well, and ensured everything was ready for distribution ahead of time.
What skills make you suitable for this job?
Answer: I have strong attention to detail, time management skills, and a good understanding of customer needs. I’m physically fit, punctual, and able to adapt to a fast-paced working environment.
How would you ensure products stay in good condition?
Answer: I handle all items carefully, especially fragile ones. I separate cold and ambient products appropriately, and follow packing protocols to avoid damage during transport.
How do you stay motivated during solo work?
Answer: I set personal performance goals, listen to energizing music if permitted, and stay focused on delivering quality results. I also remind myself that each order impacts real customers.
What do you do if a mistake is made in an order?
Answer: I’d report it immediately, learn from it, and take extra care to prevent future errors. Accuracy is key to maintaining trust with customers.
How do you stay organized?
Answer: I follow checklists, group similar tasks, and maintain a clean workspace. Organization helps reduce errors and makes the shift run smoothly.
Are you comfortable working in a physically demanding role?
Answer: Yes, I stay active and understand that the role involves walking, lifting, and standing for extended periods. I take care of my posture and stay hydrated to maintain stamina.
How do you prioritize multiple orders at once?
Answer: I assess deadlines, handle perishable items first, and maintain a steady workflow. If I’m unsure, I’d consult my supervisor for direction.
How would you contribute to a positive team culture?
Answer: I maintain a positive attitude, offer help when others are behind, and communicate clearly. A good team environment helps everyone do their best work.
What do you think good customer service looks like for online shoppers?
Answer: It means delivering correct, fresh, and neatly packed orders on time, including thoughtful substitutions, and ensuring the customer has no reason to complain.
Do you have any questions for us?
Suggested: What does a typical day look like for this role? Are there opportunities for training or advancement? How do you measure success in this position?
Final Tips for Interview Success
Preparation is the key to performing confidently in your Morrisons interview. Review your application, research the company values, and practice speaking your answers aloud. Dress neatly, arrive early (even for video interviews), and don’t forget to bring a positive attitude.
Remember, interviewers aren’t just looking for the perfect answers — they’re looking for genuine, motivated people who care about doing a good job. Let your enthusiasm for customer service shine through.
Good luck — you’ve got this!
