Landing a role as a Soho House Social Media Manager is an exciting opportunity for anyone passionate about digital marketing and brand storytelling. This role sits at the heart of Soho House’s vibrant community, responsible for crafting engaging social media campaigns that resonate with their exclusive, creative audience. With an average salary ranging from £35,000 to £45,000 annually in the UK, it’s a competitive and rewarding career path. As the Social Media Manager, you’ll be expected to design and implement strategies across platforms like Instagram, TikTok, and LinkedIn, while also analysing engagement metrics and managing a small team of content creators.
If you’re preparing for this role, understanding the kind of questions you might face during your interview is crucial. Below, I’ve compiled 25 detailed interview questions and answers tailored specifically for a Soho House Social Media Manager position. These include opening questions, competency-based queries using the STAR model, and thoughtful closing questions — all designed to help you shine. As a UK-based career coach with over 25 years’ experience, I’ll also share essential do’s and don’ts and interview coaching tips to maximise your chances.
1. Tell me about yourself and your experience in social media management.
Start strong by summarising your background, highlighting relevant roles, skills, and key achievements. For example:
“I have over five years of experience managing social media for lifestyle and luxury brands. Most recently, I led a campaign that increased Instagram engagement by 40% in six months through targeted content and influencer partnerships.”
2. Why do you want to work at Soho House?
Show your passion for the brand and its values.
“I admire Soho House’s commitment to creativity and community. As someone who thrives in dynamic environments, I’d love to help amplify that culture through innovative social media storytelling.”
3. How do you stay updated with social media trends and algorithm changes?
Show proactive learning.
“I regularly follow industry blogs like Social Media Examiner, attend webinars, and test new platform features to ensure strategies remain cutting-edge and effective.”
4. Describe a successful campaign you managed and the results.
Use the STAR model (Situation, Task, Action, Result):
“At my previous job, the brand wanted to increase youth engagement (Situation). I was tasked with launching a TikTok campaign (Task). I developed authentic content and partnered with influencers (Action), resulting in a 60% rise in followers and a 25% increase in event attendance (Result).”
5. How do you measure the effectiveness of a social media campaign?
Mention key metrics like reach, engagement rate, click-through rate (CTR), conversions, and sentiment analysis.
6. How would you handle negative comments or a social media crisis?
Highlight empathy and swift action.
“I’d respond promptly with a calm, factual message, taking the conversation offline if needed, while coordinating with PR to manage reputational risks.”
7. What tools do you use for social media management and analytics?
Include popular tools like Hootsuite, Sprout Social, Google Analytics, and Canva.
8. Can you describe your experience managing a team or freelancers?
Demonstrate leadership and communication skills.
“I’ve managed a small creative team, conducting weekly check-ins to align on goals and foster collaboration.”
9. How do you tailor content for different social platforms?
Explain the importance of platform-specific strategies.
“Instagram visuals are polished and lifestyle-focused, TikTok content is playful and authentic, while LinkedIn posts are professional and thought-leadership driven.”
10. How do you ensure brand consistency across social media channels?
Talk about guidelines and regular audits.
“I create detailed brand style guides and conduct monthly reviews to ensure tone, visuals, and messaging are consistent.”
11. How do you prioritise your work when managing multiple campaigns?
Highlight organisational skills and tools like Trello or Asana.
12. Tell me about a time you dealt with tight deadlines.
Use the STAR method here again.
13. How do you encourage audience engagement?
Discuss interactive content, polls, contests, and genuine community management.
14. What is your experience with paid social media advertising?
Mention platforms like Facebook Ads Manager and campaign optimisation strategies.
15. How do you integrate social media with offline events or PR activities?
Describe seamless storytelling across channels.
16. Tell me about a failure in your career and what you learned.
Be honest but focus on lessons and growth.
17. How do you balance creativity with data-driven decision-making?
Explain how metrics inform creative strategies.
18. What’s your approach to influencer marketing?
Discuss vetting, relationship-building, and measuring ROI.
19. Describe a time you received critical feedback and how you responded.
STAR model applies here for a balanced answer.
20. How do you handle conflicts within your team?
Emphasise communication and resolution skills.
21. What social media trends do you predict will be important in the next year?
Show your forward-thinking mindset.
22. How do you ensure compliance with data protection laws like GDPR in social campaigns?
Highlight knowledge and precautions.
23. How would you increase Soho House’s social media followers without paid advertising?
Talk about organic growth strategies.
24. What questions do you have for us?
Always ask insightful questions about company culture, team dynamics, and success metrics.
25. Why should we hire you?
Summarise your unique skills and fit for Soho House.
“My combination of luxury lifestyle marketing experience, data-driven creativity, and passion for community building makes me an ideal fit to elevate Soho House’s social media presence.”
General Interview Coaching Tips:
Dress smartly but authentically to the Soho House culture—creative yet professional.
Research the company’s social media channels beforehand.
Use the STAR model to structure answers to competency questions.
Listen carefully and pause briefly before answering.
Show enthusiasm and confidence without arrogance.
Avoid negative talk about past employers.
Follow up with a polite thank-you email reiterating your interest.
Do’s and Don’ts
Do: Prepare your own examples ahead of time.
Do: Be concise and focused in your answers.
Do: Demonstrate knowledge of Soho House’s brand voice.
Don’t: Overuse jargon or buzzwords without examples.
Don’t: Ramble or go off-topic.
Don’t: Forget to ask your own questions at the end.
I hope this comprehensive guide helps you feel prepared and confident for your Soho House Social Media Manager interview. For more personalised support, consider booking a session with an interview coach to refine your answers and boost your interview performance. Professional interview coaching can make all the difference in turning opportunity into success.
If you want expert interview training that’s tailored to your career goals, don’t hesitate to reach out and book a session today.
Wishing you the best of luck—Jerry Frempong, your dedicated career coach.
