The role of a merchandiser at John Lewis is both dynamic and rewarding. Merchandisers play a crucial role in planning, developing, and managing product ranges, ensuring that the right products are available in the right place, at the right time, and at the right price. At John Lewis—a company known for its high standards, customer focus, and employee-owned business model—merchandisers work closely with buyers, suppliers, and store managers to optimize stock levels and maximize profitability.
A typical John Lewis Merchandiser salary in the UK ranges from £28,000 to £45,000 per year, depending on experience and seniority. The job requires a blend of analytical thinking, attention to detail, trend awareness, and commercial acumen. For many, it offers the perfect mix of creativity and strategy, making it one of the most sought-after retail careers.
Top 20 John Lewis Merchandiser Interview Questions and Sample Answers
1. Why do you want to work for John Lewis as a merchandiser?
I admire John Lewis for its strong ethical values and commitment to quality. The Partnership model and customer-centric culture align with my personal beliefs. I’m excited about the opportunity to contribute to a trusted brand and bring value through strategic merchandising decisions.
2. What experience do you have with merchandising software or tools?
I’ve worked extensively with systems like Oracle Retail and SAP. I’m proficient in using Excel for forecasting, trend analysis, and stock management. I’m also comfortable adapting to new tools quickly.
3. How do you stay updated with retail trends?
I follow retail publications like Drapers and Retail Gazette, subscribe to fashion and homeware trend reports, and track social media conversations. I also analyze competitor stores and online offerings regularly.
4. Can you describe a time when you successfully improved product performance?
In my previous role, I noticed seasonal slow-sellers weren’t moving. I introduced a bundled promotion and adjusted shelf placement, resulting in a 25% uplift in weekly sales.
5. How do you decide how much stock to buy?
I base stock decisions on historical sales data, upcoming trends, promotional calendars, and lead times. I also factor in external variables like weather forecasts and supply chain risks.
6. How would you handle overstock or underperforming products?
First, I would analyze why it’s underperforming—price, placement, seasonality. Then, I’d consider markdown strategies, promotional campaigns, or reallocation across different locations.
7. Describe your approach to working with buyers and suppliers.
I focus on building strong, communicative relationships. I ensure data and customer insights inform our decisions, and I work collaboratively to balance creativity with commercial targets.
8. What is your understanding of John Lewis’s target customer?
John Lewis customers typically value quality, service, and ethical business practices. They are discerning and often look for both value and a curated product offering that reflects timeless style.
9. How do you handle conflicting priorities in a fast-paced environment?
I prioritize tasks using the impact vs. urgency matrix and communicate with stakeholders clearly. I’m adept at managing deadlines and staying organized under pressure.
10. Give an example of using data to make a decision.
I used weekly sales reports to identify a bestselling line was constantly out of stock. By adjusting the reorder threshold and lead times, we improved availability and boosted weekly revenue by 18%.
11. What KPIs do you typically track?
Sales per square foot, stock turn, sell-through rate, gross margin, and markdown percentages. These indicators help ensure healthy product performance and profitability.
12. Tell me about a time you had to forecast demand for a new product.
We launched a new homeware line with no historical data. I used competitor benchmarks, online interest metrics, and pilot store tests to forecast demand. The line exceeded expectations by 15% in the first quarter.
13. How do you deal with mistakes in forecasting or stock allocation?
Mistakes are learning opportunities. I assess what went wrong, recalibrate data models if needed, and introduce more checks in the review process to prevent future issues.
14. Describe how you ensure product availability across all store channels.
I maintain regular communication with logistics teams and use replenishment software to track stock levels. I also monitor sales trends to trigger timely stock transfers between locations.
15. What steps would you take if a supplier missed a delivery deadline?
I’d immediately communicate with the supplier for clarification, check alternative sourcing options, update internal stakeholders, and review contingency plans to reduce disruption.
16. How do you align merchandising plans with seasonal promotions?
I work closely with marketing and buying teams to ensure product availability matches promotional calendars, and I use predictive analytics to align stock levels with anticipated demand.
17. Describe a successful cross-functional collaboration you’ve had.
I collaborated with the digital team to create an online-exclusive product preview. By analyzing online traffic and conversion rates, we created targeted bundles that lifted sales by 22% over the campaign.
18. How do you ensure products are visually merchandised correctly?
I provide clear visual guides, liaise with store teams, and use store audits and feedback to make improvements. Consistency and presentation are key to driving in-store conversions.
19. How would you manage a budget cut that affects planned stock?
I’d review priority lines, focus on bestsellers and high-margin products, and negotiate with suppliers for better terms. I’d also evaluate stock-sharing or reallocation between stores to stretch the budget.
20. Where do you see yourself in five years?
I hope to advance into a senior merchandising role or category management. I’m committed to growing within a company like John Lewis that values internal development and strategic thinking.
Final Thoughts: How to Ace Your John Lewis Merchandiser Interview
Walking into a John Lewis Merchandiser interview requires a strong blend of data fluency, customer insight, and retail awareness. The best candidates are not only commercially savvy but also passionate about the brand’s legacy and future.
Top tips to help you succeed:
Research the brand thoroughly. Know recent campaigns, customer demographics, and store layouts.
Use the STAR method to answer behavioural questions.
Prepare real data-based examples to showcase your impact in previous roles.
Ask insightful questions. Inquire about team dynamics, merchandising tech, or seasonal strategy shifts.
Be confident but humble. Show you’re a team player who can drive results.
With preparation, enthusiasm, and clarity in your answers, you’ll stand out as a top candidate. Good luck—you’ve got this!