Lidl’s rapid expansion across the UK and Europe has made the role of Customer Assistant especially important in new store locations. As the first point of contact for shoppers, a Lidl Customer Assistant is the face of the brand—responsible for delivering outstanding customer service, ensuring shelves are fully stocked, maintaining a clean and efficient store environment, and working on the tills. It’s a dynamic, fast-paced role that demands energy, attention to detail, and a positive attitude.
According to the most recent figures, Lidl offers a competitive starting salary for this position. In the UK, as of 2025, the average pay ranges from £12.00 to £13.50 per hour, depending on the region and shift patterns, with additional perks such as paid breaks, career development opportunities, and staff discounts.
To help you succeed in the Lidl Customer Assistant (New Store) interview process, we’ve compiled 20 common questions you may be asked, along with sample answers and expert tips to boost your confidence.
20 Common Lidl Customer Assistant (New Store) Interview Questions and How to Answer Them
Tell us about yourself.
Keep it relevant. Focus on your work ethic, customer service experience, and enthusiasm for retail.
Sample Answer: “I’m a hardworking and reliable individual with a strong background in customer-facing roles. I enjoy helping people and ensuring they have a positive shopping experience. I’m excited about the fast-paced environment at Lidl and the opportunity to contribute to a new store launch.”
Why do you want to work at Lidl?
Demonstrate brand knowledge and enthusiasm for the company.
Sample Answer: “I admire Lidl’s commitment to efficiency, quality, and value. The company’s focus on staff development and sustainability also resonates with me. I’d be proud to be part of a growing team that makes a real difference in the community.”
What do you know about Lidl?
Show that you’ve done your homework.
Sample Answer: “Lidl is a leading discount supermarket with a strong presence across Europe. It’s known for fast-paced efficiency, great value products, and its no-nonsense business model. I know the company is expanding rapidly in the UK and has received positive employee reviews.”
How would you deal with a difficult customer?
Focus on empathy, patience, and resolution.
Sample Answer: “I’d stay calm, listen actively, and try to understand the issue. Then, I’d offer a solution within company guidelines or escalate to a supervisor if needed.”
Can you handle working in a fast-paced environment?
This is key for Lidl’s retail setting.
Sample Answer: “Yes, I enjoy working under pressure and staying productive. I understand the importance of being quick without compromising service quality.”
How do you prioritize tasks during a busy shift?
Emphasize organization and adaptability.
Sample Answer: “I’d start with urgent and time-sensitive tasks, such as restocking fast-selling items or assisting customers. I’d communicate with team members to ensure we’re all aligned and efficient.”
Describe a time you worked as part of a team.
Use the STAR method (Situation, Task, Action, Result).
Sample Answer: “In my previous role, our team had to restock a store overnight for a promotion. I coordinated with others, stayed focused, and we finished ahead of schedule. It taught me the importance of teamwork and time management.”
What does good customer service mean to you?
Show you understand Lidl’s customer-first approach.
Sample Answer: “It means being approachable, attentive, and proactive. A good customer service experience leaves customers satisfied and likely to return.”
Are you comfortable with physical tasks like lifting and standing for long hours?
This is part of the job—be honest and prepared.
Sample Answer: “Yes, I’m physically fit and understand that this role requires lifting, moving stock, and being on my feet for extended periods.”
What would you do if a customer couldn’t find an item?
Demonstrate initiative and helpfulness.
Sample Answer: “I’d walk them to the item or check the stockroom if needed. If unavailable, I’d offer an alternative or let them know when it’s likely to be back in stock.”
How would you respond if a customer accused you of giving incorrect change?
Stay calm and respectful in your response.
Sample Answer: “I’d politely apologize and re-check the till or transaction. If needed, I’d involve a supervisor to resolve the issue fairly.”
What motivates you at work?
Tie motivation to customer service and team success.
Sample Answer: “I’m motivated by achieving goals, making customers happy, and contributing to a successful team environment.”
How would you handle working early mornings, evenings, and weekends?
Be honest, but show flexibility.
Sample Answer: “I’m fully aware retail involves varied hours, and I’m willing to work early mornings, late shifts, and weekends as required.”
Have you ever dealt with an emergency at work?
Show calm thinking and responsibility.
Sample Answer: “Once, a colleague fainted during a shift. I stayed calm, alerted a supervisor, and ensured the area was safe. I followed our emergency procedures and supported my team.”
How would you handle long queues at the checkout?
Efficiency and communication matter.
Sample Answer: “I’d stay calm, work quickly but carefully, and alert a supervisor so another till could open if needed.”
What would you do if a coworker was not pulling their weight?
Emphasize teamwork and professionalism.
Sample Answer: “I’d try to support them if they’re struggling. If the issue continued, I’d speak privately to a supervisor to maintain team performance.”
How do you stay organized?
Retail is multitasking-heavy.
Sample Answer: “I use checklists and break tasks into priorities. Staying tidy and methodical helps me stay on top of everything during busy shifts.”
Describe a time you went above and beyond for a customer.
Show dedication.
Sample Answer: “A customer couldn’t carry heavy bags, so I offered to help them to their car. They were really grateful, and it reminded me how small actions can make a big difference.”
What are your strengths?
Focus on those relevant to retail.
Sample Answer: “I’m reliable, efficient, and approachable. I adapt well to change and always aim to create a positive customer experience.”
Do you have any questions for us?
Always ask at least one question to show interest.
Sample Questions:
“What does a typical day look like in this role?”
“What opportunities are there for progression at Lidl?”
Final Interview Coaching Tips and Encouragement
Securing a Lidl Customer Assistant role is competitive, but with preparation and confidence, you can stand out. Here are a few final tips:
Research the company and role thoroughly.
Practice answering questions out loud or with a friend.
Dress professionally and arrive early.
Bring examples from past jobs or volunteering that showcase relevant skills.
Stay positive, even if you don’t have direct retail experience—your attitude counts!
Remember, interviews are just conversations. Be yourself, be honest, and show your willingness to learn. Lidl values people who are hard-working, dependable, and passionate about great service. You’ve got this—good luck!
