An Assistant Store Manager at Morrisons plays a pivotal role in ensuring the smooth day-to-day operations of one of the UK’s most established supermarket chains. This position involves supporting the Store Manager in managing staff, maintaining high standards of customer service, overseeing stock levels, ensuring compliance with health and safety regulations, and driving sales performance. It’s a hands-on leadership role that requires strong communication, problem-solving, and organisational skills.
The average salary for a Morrisons Assistant Store Manager typically ranges between £26,000 and £32,000 per year, depending on experience and location, with additional performance-based bonuses and staff benefits like discounts and pension contributions.
To help you secure this dynamic role, we’ve compiled 20 of the most common interview questions — along with smart sample answers tailored to Morrisons’ culture and expectations.
Why do you want to work as an Assistant Store Manager at Morrisons?
Sample Answer:
“I admire Morrisons for its commitment to British farming and community values. I want to work here because the company blends strong ethics with operational excellence. With my retail management experience and passion for customer service, I believe I can contribute positively to the team while further developing my leadership skills.”
What do you know about Morrisons?
Sample Answer:
“Morrisons is one of the Big Four supermarkets in the UK, known for vertically integrating its supply chain — even owning its own food manufacturing facilities. It was founded in 1899 and has grown significantly, with a strong focus on fresh produce and value for customers.”
Describe your management style.
Sample Answer:
“My management style is collaborative and results-driven. I believe in empowering staff by setting clear expectations and providing regular feedback. I also remain approachable so team members feel comfortable coming to me with challenges.”
How would you handle a team member who is underperforming?
Sample Answer:
“I’d first have a private, supportive conversation to understand any underlying issues. I’d then set achievable performance goals and offer coaching or additional training. Regular check-ins would ensure accountability and improvement.”
How do you ensure excellent customer service?
Sample Answer:
“I lead by example — being visible on the shop floor, engaging with customers, and encouraging staff to do the same. I also monitor customer feedback and respond promptly to any issues, always aiming to exceed expectations.”
Tell us about a time you dealt with a difficult customer.
Sample Answer:
“In my previous role, a customer was upset about a mispriced item. I listened patiently, apologised sincerely, and honoured the displayed price. I then investigated the issue internally and ensured signage was corrected to avoid further complaints.”
How do you prioritise tasks during a busy shift?
Sample Answer:
“I use a mix of planning and flexibility. I prioritise safety, customer service, and legal compliance first, then balance tasks based on urgency and impact on store performance. Delegation is key to keeping things on track.”
What would you do if there was a stock shortage?
Sample Answer:
“I’d check if the shortage is due to supplier issues, poor stock management, or unexpected demand. I’d then communicate transparently with customers and staff, update availability online where applicable, and ensure future orders are adjusted accordingly.”
How would you motivate your team?
Sample Answer:
“I set clear, achievable goals and recognise individual contributions. I also hold team briefings to celebrate wins and address challenges together. A motivated team knows their work matters.”
What KPIs do you focus on in retail?
Sample Answer:
“I track sales, waste levels, customer satisfaction scores, labour costs, and availability. These metrics help me manage both performance and customer experience effectively.”
Describe a time you improved store performance.
Sample Answer:
“At my last job, I initiated a staff rotation plan that boosted efficiency during peak times. This reduced checkout wait times and improved customer satisfaction scores by 15%.”
How do you handle pressure?
Sample Answer:
“I stay calm by focusing on one problem at a time and delegating when needed. Retail can be fast-paced, but maintaining composure helps the team stay grounded and productive.”
Are you comfortable working weekends and evenings?
Sample Answer:
“Absolutely. I understand retail requires flexibility, and I’m prepared to work shifts as required, including weekends and holidays.”
How do you handle staff conflicts?
Sample Answer:
“I address conflict early by speaking with involved parties individually and then mediating a solution-focused conversation. My aim is always to maintain team harmony and professional respect.”
What experience do you have with inventory management?
Sample Answer:
“I’ve managed stock counts, used inventory software, and coordinated with suppliers. I also trained staff on reducing shrinkage and handling stock correctly to avoid waste.”
Describe your leadership strengths.
Sample Answer:
“I’m approachable, consistent, and proactive. I believe in setting high standards, supporting my team to achieve them, and being present when things get tough.”
How would you deal with theft in the store?
Sample Answer:
“I’d follow company procedures strictly — reporting it to the relevant authorities and security team, and reviewing CCTV footage. I’d also retrain staff on loss prevention practices.”
What are your long-term career goals?
Sample Answer:
“My goal is to grow within Morrisons, ideally into a Store Manager role. I value internal promotion and hope to develop through Morrisons’ leadership programmes.”
How would you support diversity and inclusion?
Sample Answer:
“I create an environment where all team members feel respected and valued. I encourage open dialogue, provide equal opportunities, and challenge any behaviours that go against inclusive values.”
Why should we hire you?
Sample Answer:
“I bring a combination of hands-on retail experience, proven team leadership, and a passion for delivering exceptional service. I align with Morrisons’ values and am eager to help the store achieve its targets.”
Final Interview Tips and Encouragement
Preparing for a Morrisons Assistant Store Manager interview requires more than memorising answers. Understand the brand, reflect on your leadership experiences, and practise confidently expressing how your skills match the role.
Here are some last-minute tips:
Dress professionally and arrive early.
Be ready with real examples using the STAR method (Situation, Task, Action, Result).
Research the store’s layout and current promotions — show that you care.
Ask thoughtful questions at the end — such as how they define success for this role.
Above all, stay calm, be authentic, and trust your preparation. You’ve got this!
If you found this helpful, feel free to share with others preparing for Morrisons interviews or save it for your big day. Good luck!
