The role of a Fitness Coach at PureGym is more than just helping members build muscle or lose weight—it’s about creating a supportive, energetic, and motivating environment that empowers individuals to lead healthier lives. As one of the UK’s leading gym brands, PureGym hires coaches who are not only qualified and experienced but also passionate, personable, and results-driven.
A PureGym Fitness Coach typically holds a Level 3 Personal Training certification and is responsible for running group classes, conducting one-on-one sessions, providing technique guidance, and ensuring gym-floor safety. Additionally, PureGym offers its coaches a rent-free model, allowing them to build their PT business within the gym space, with a typical annual earning potential ranging from £20,000 to £35,000, depending on session volume and client base.
Whether you’re applying as a newly certified coach or a seasoned fitness professional, mastering the interview is key. Below are 20 PureGym Fitness Coach interview questions, with strong, confident answers to help you impress recruiters.
1. Why do you want to work at PureGym?
“I admire PureGym’s commitment to accessibility and member satisfaction. I want to be part of a brand that empowers everyday people to improve their health, and I love the rent-free PT model, which allows me to focus on member results and grow my coaching business.”
2. What qualifications do you hold relevant to this role?
“I have a Level 3 Diploma in Personal Training, with additional certifications in group exercise and nutrition coaching. I also hold a valid first aid and CPR certification.”
3. Describe your coaching style.
“My coaching style is supportive yet challenging. I tailor my approach to individual client needs—some thrive on tough love, while others need encouragement and positive reinforcement.”
4. How do you motivate clients who are struggling?
“I listen closely to their concerns, help them reframe their mindset, and set small, achievable goals. Motivation often returns once they see progress and feel supported.”
5. How do you handle group fitness classes?
“I create structured, high-energy sessions that balance fun with function. I make sure to modify exercises to suit different fitness levels and always promote safety and proper technique.”
6. What does member engagement mean to you?
“It means building genuine relationships—greeting members by name, celebrating their wins, checking in on their goals, and being approachable on the gym floor.”
7. Tell us about a time you handled a difficult client.
“I once had a client who resisted changing poor eating habits. I didn’t pressure them, but instead provided education and tracked progress. Over time, they started to adopt better habits and saw significant results.”
8. What do you know about PureGym’s values?
“PureGym values simplicity, affordability, and inclusivity. It’s a place where everyone, no matter their fitness level, feels welcome and encouraged.”
9. How would you build your client base?
“By offering free taster sessions, running popular group classes, staying active on social media, and always being present and helpful on the gym floor.”
10. How do you keep up with fitness trends?
“I follow top coaches on social media, attend workshops, and subscribe to industry publications. Continuous learning is essential to stay relevant.”
11. What would you do if a member had a medical issue during a session?
“I’d immediately stop the session, assess the situation, and follow the appropriate first aid procedures. Then, I’d alert gym management and emergency services if needed.”
12. How do you ensure gym-floor safety?
“I regularly check equipment, enforce proper usage, and correct form when necessary. I also keep walkways clear and supervise busy areas during peak times.”
13. What is your biggest strength as a fitness coach?
“My communication. I’m able to explain complex movements simply, adjust cues to match learning styles, and make clients feel confident and heard.”
14. What’s your approach to nutrition advice?
“While I stay within my scope of practice, I guide clients toward better food choices based on their goals, and refer them to a registered dietitian for specialized advice.”
15. How do you handle client cancellations?
“I have a 24-hour cancellation policy and always try to reschedule when possible. I communicate clearly and professionally to avoid misunderstandings.”
16. What KPIs would you focus on in this role?
“Client retention, class attendance, session bookings, and member feedback are key indicators of my performance and impact.”
17. Describe your ideal workday at PureGym.
“Starting with a couple of PT sessions, followed by leading a group class, assisting members on the gym floor, handling admin, and ending the day by checking in with clients and planning content for socials.”
18. How do you handle burnout or fatigue?
“I prioritize sleep, stay active, and plan rest days. I also set healthy boundaries to maintain a work-life balance, which helps me show up energized and focused.”
19. Tell us about a time you exceeded expectations.
“I helped a post-natal client return to fitness safely and confidently. She later referred four friends, which grew my client base and improved the studio’s retention.”
20. Why should we hire you?
“I bring energy, professionalism, and a deep commitment to client success. I thrive in team environments and have the drive to grow a strong personal training business within PureGym.”
Final Tips for Acing Your PureGym Interview
Interviewing for a PureGym Fitness Coach position isn’t just about knowing exercises—it’s about showing you’re adaptable, friendly, professional, and business-savvy. Here are a few last-minute coaching tips:
Dress the part: Even if the role is fitness-based, a smart-casual appearance creates a great first impression.
Be authentic: PureGym values real people. Don’t oversell or pretend—let your passion for health and fitness shine through.
Do your homework: Learn about the location, the team, and any classes offered so you can speak confidently.
Bring questions: Ask about member demographics, busiest hours, or how PureGym supports new coaches.
Follow up: Send a polite thank-you email after the interview—it shows professionalism and genuine interest.
Whether you’re fresh out of PT school or looking to take your coaching to the next level, a role at PureGym offers opportunity, freedom, and community. Prepare, believe in yourself, and step confidently into the room—your future clients are already waiting.
