A Sainsbury’s Fish Counter Assistant plays a crucial role in maintaining the quality, safety, and presentation of fresh seafood products while offering exceptional customer service. This position is ideal for individuals who are passionate about food hygiene, teamwork, and customer interaction. As part of the in-store fresh food team, you’ll be responsible for displaying and preparing fish products, advising customers on cooking methods, ensuring compliance with food safety standards, and maintaining a clean, organized counter.
On average, a Fish Counter Assistant at Sainsbury’s earns around £11.50 to £12.50 per hour, depending on location and experience. There may also be benefits such as staff discounts, flexible hours, paid holidays, and opportunities for career progression within one of the UK’s leading supermarket chains.
Here are 20 interview questions you may encounter for the Fish Counter Assistant role at Sainsbury’s, along with sample answers to help you prepare with confidence:
Can you tell us a bit about yourself?
Answer: I have a background in retail and food service, with a strong focus on customer satisfaction and hygiene. I enjoy working in fast-paced environments and have a genuine interest in food preparation, particularly seafood. I’m excited about the opportunity to join Sainsbury’s because of its excellent reputation for quality and service.
Why do you want to work as a Fish Counter Assistant at Sainsbury’s?
Answer: I admire Sainsbury’s commitment to sustainability and quality. I enjoy interacting with customers, and I believe my attention to detail and food safety knowledge make me a great fit for the Fish Counter Assistant role.
What do you know about Sainsbury’s fish sourcing policies?
Answer: Sainsbury’s is known for its commitment to responsibly sourced seafood. The company partners with the Marine Stewardship Council (MSC) and other sustainable fishery programs to ensure that their fish products are ethically and environmentally sourced.
How would you advise a customer on choosing the right type of fish for a meal?
Answer: I’d start by asking what kind of dish they’re preparing—grilled, baked, or stewed. Then I’d suggest fish types that match their cooking method, describe the flavor profile, and offer tips on seasoning or preparation.
What steps do you take to ensure food hygiene and safety?
Answer: I follow all hygiene protocols such as proper handwashing, using gloves, keeping raw and cooked products separate, and monitoring temperature controls. I also ensure that the counter and tools are sanitized regularly.
How do you handle a customer complaint?
Answer: I listen actively to understand the issue, apologize sincerely, and try to resolve it on the spot—either by replacing the product, providing alternatives, or involving a supervisor if necessary. My goal is to make sure the customer feels heard and valued.
Describe a time you worked under pressure.
Answer: In a previous retail job, we had a weekend rush with a skeleton crew. I remained calm, prioritized tasks, and worked with colleagues to ensure customers were served efficiently without compromising quality or safety.
How do you maintain the presentation of the fish counter?
Answer: I regularly rotate stock, check for freshness, remove any products that no longer meet standards, and keep the display visually appealing with appropriate signage and labeling.
Are you comfortable handling raw fish?
Answer: Yes, I am. I understand the importance of cleanliness and technique when handling raw products, and I’m confident in my ability to do so while maintaining hygiene and safety standards.
How would you handle a situation where a product is out of stock?
Answer: I’d inform the customer politely and suggest similar alternatives. If needed, I’d check the system or speak with colleagues to see if stock is available in the back or arriving soon.
What does good customer service mean to you?
Answer: Good customer service means being approachable, knowledgeable, and attentive. It’s about making customers feel welcome, meeting their needs promptly, and ensuring they leave satisfied.
How do you ensure accuracy in weighing and pricing items?
Answer: I double-check the scale settings, follow company procedures for pricing, and confirm the product type before labeling. Accuracy is key to building trust with customers.
What would you do if you noticed a colleague wasn’t following hygiene protocols?
Answer: I’d discreetly remind them of the proper procedures. If the issue persisted or was serious, I’d escalate it to a supervisor to protect customer health and store standards.
Can you describe your availability?
Answer: I’m flexible and open to working weekends, evenings, and early shifts, depending on the store’s needs. I understand retail requires varied hours.
How do you stay motivated during repetitive tasks?
Answer: I stay focused by setting small goals, taking pride in doing tasks correctly, and reminding myself of the bigger picture—customer satisfaction and store reputation.
How would you learn about new seafood products?
Answer: I’d read internal product sheets, talk to colleagues, attend training sessions, and do some research on seafood preparation techniques and nutritional values.
Have you ever upsold a product to a customer?
Answer: Yes. For example, if a customer buys salmon, I might recommend a marinade or complementary side dish available in-store, explaining how it enhances the meal.
What do you do if you drop a piece of fish?
Answer: I’d discard it immediately, clean the area thoroughly, and follow store protocols to ensure hygiene is maintained.
How would you react if a customer was being rude or impatient?
Answer: I’d remain calm, polite, and professional. I’d try to resolve their issue quickly while maintaining a positive attitude. If needed, I’d involve a manager.
Why should we hire you?
Answer: I bring a strong work ethic, excellent customer service skills, and a genuine passion for fresh food. I’m reliable, team-oriented, and eager to learn and grow with Sainsbury’s.
General Interview Coaching and Final Tips:
Remember, the interview is your chance to showcase both your personality and professionalism. Dress neatly, arrive early, and bring a copy of your CV. Practice your answers out loud beforehand and try to relate each one to real-life experiences, even if they come from previous non-retail jobs, school, or volunteering.
Stay calm, smile, and be yourself. Sainsbury’s looks for individuals who can represent the brand with integrity, friendliness, and accountability. Ask your own thoughtful questions at the end of the interview—such as what training is provided, or what a typical day looks like.
With preparation and a positive attitude, you’ll stand out as a confident and capable candidate. Best of luck with your Fish Counter Assistant interview at Sainsbury’s!
