The role of a Superdrug Assistant Manager is vital in ensuring smooth store operations, delivering excellent customer service, and driving sales performance. Assistant Managers support the Store Manager by leading the team, managing stock levels, and maintaining high visual merchandising standards. This position offers a competitive salary, generally ranging between £22,000 and £26,000 annually, with opportunities for bonuses based on store performance.
Landing this role requires preparation beyond just knowing your CV; you need to anticipate the types of questions Superdrug interviewers will ask and craft answers that show you’re the right fit. Below, I provide 25 commonly asked interview questions for the Superdrug Assistant Manager role, complete with detailed explanations and model answers using the STAR technique—Situation, Task, Action, Result. I’ve also included opening questions, competency-based questions, and effective closing questions to help you shine throughout the process.
1. Tell me about yourself
This is often the opening question. Keep your answer professional and relevant.
Answer: “I have over five years of retail experience, including three years in a supervisory role where I developed strong team leadership skills. I’m passionate about delivering excellent customer service and enjoy motivating my team to exceed targets. Superdrug’s values align well with my approach to retail management.”
2. Why do you want to work for Superdrug?
Show knowledge of the company and how you fit their culture.
Answer: “I admire Superdrug’s commitment to affordable beauty and wellbeing products and its focus on sustainability. I’m excited about the opportunity to contribute to a store environment that values both customers and employees.”
3. Describe a time you led a team to achieve a sales target
Competency question using STAR.
Answer:
Situation: In my previous role, sales were down by 10% in the second quarter.
Task: I was tasked with motivating my team to increase sales by 15% over the next three months.
Action: I introduced weekly sales challenges, held daily team briefings, and provided individual coaching.
Result: We exceeded the target with an 18% sales increase, boosting store revenue and morale.
4. How do you handle difficult customers?
Demonstrate conflict resolution skills.
Answer: “I listen carefully to the customer’s concern without interrupting, empathise with their frustration, and offer a clear solution or escalate if necessary. This approach has helped me turn unhappy customers into loyal ones.”
5. Can you explain your understanding of stock management?
Detail your experience with stock control.
Answer: “I have experience monitoring stock levels, conducting regular audits, and using stock management software to ensure product availability while minimising shrinkage.”
6. How do you motivate your team?
Highlight leadership and motivation techniques.
Answer: “I recognise individual strengths, provide positive feedback, set achievable goals, and create a supportive environment where everyone feels valued.”
7. Tell me about a time you resolved a conflict in your team
Use STAR to demonstrate interpersonal skills.
8. What would you do if you noticed a team member consistently underperforming?
Explain your approach to coaching and development.
9. How do you prioritise tasks during a busy shift?
Discuss time management and organisation skills.
10. Describe your experience with visual merchandising
Show your eye for detail and brand standards.
11. What does excellent customer service mean to you?
Link your answer to Superdrug’s customer promise.
12. How do you handle cash handling and security procedures?
Explain your knowledge of retail compliance.
13. Have you ever implemented a new process at work?
Describe your initiative and ability to improve efficiency.
14. How do you stay motivated in a fast-paced retail environment?
Show resilience and a positive attitude.
15. Tell me about a time you received constructive feedback and how you applied it
Demonstrate openness to learning.
16. How would you deal with a staff shortage during a busy period?
Talk about problem-solving and flexibility.
17. What strategies would you use to upsell products?
Discuss sales techniques and customer engagement.
18. How do you keep up-to-date with industry trends?
Show commitment to professional development.
19. How do you ensure health and safety standards are met?
Explain your responsibility for store compliance.
20. Tell me about a time you had to manage a stressful situation
Show emotional intelligence and composure.
21. What is your approach to training new staff?
Explain how you support team development.
22. How would you contribute to creating an inclusive workplace?
Demonstrate your commitment to diversity and respect.
23. What do you know about Superdrug’s product range and target customers?
Show your research and product knowledge.
24. Why should we hire you over other candidates?
Summarise your strengths confidently.
25. Do you have any questions for us?
Use this to show interest and engagement, e.g., “What are the key priorities for the store in the next six months?”
General Interview Coaching Tips
Remember to use the STAR model when answering competency questions—it helps you provide structured and impactful answers. Prepare your own examples from previous roles that highlight your leadership, customer service, and problem-solving skills. Dress smartly and arrive early to make a positive first impression.
Do’s:
Research Superdrug thoroughly.
Practice your answers aloud.
Maintain eye contact and positive body language.
Bring a copy of your CV and a list of references.
Don’ts:
Don’t speak negatively about previous employers.
Avoid vague answers; be specific.
Don’t interrupt the interviewer.
Avoid slang or overly casual language.
In summary, preparing well for your Superdrug Assistant Manager interview with detailed answers and confidence is key to success. If you want to boost your chances further, consider booking an interview coaching appointment. Professional interview training can help refine your answers, enhance your delivery, and build your confidence under pressure.
As a UK-based career coach with over 25 years’ experience, I encourage you to approach your interview with optimism and preparation—because the right mindset and strategy will set you apart!
Ready to take the next step? Book your session with a dedicated interview coach today.
